Here's the "word cloud" that formed when I typed in the address of this site on Wordle.
The more frequently a word appears, the greater the word's prominence. You can play around with Wordle's color, font and layout choices and create your own masterpiece.
The question is not what are you doing right now (Facebook). Or, more simply, what are you doing (Twitter). Wordle's inherent question is, What are you saying?
From the color scheme and word prominence it becomes evident what I'm saying here. Marketing Chain Company Boring. Yep, that's pretty much what I'm railing against. Set in muddy brown type. Supply and People jump out at you in lively, cheerful white, the two most interesting, most marketable aspects of a supply chain company and where I believe the marketing emphasis needs to be placed. I didn't have a hand in it - word colors are dictated through the color scheme. But I sure do like the coincidence. Or is it coincidence?
So, what is your company saying? Paste the corporate URL or text of the latest brochure to see. Is it what you thought you were saying?
I remember reading through my husband's college Comp back when we were dating and coming away not knowing what in the world he was attempting to prove with it. And now helping my boys with their reports, it's the same deal. A singular focus on getting it down, getting it pushed through, getting it done. The joy of the thing, no matter the thing you're working on, lies in getting something said. The fun at the time, and the reward later, is in starting, joining or furthering a conversation.
The takeaway from this post and this site taken in combination is this: Before trying to win hearts or change minds, first know exactly what you're trying to say, put your energy and money into getting it said in the most entertaining and interesting way possible (please!), and for a fun and productive way to test it out use Wordle.
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